The firm’s whole strategic scope is addressed by the corporation’s corporate-level strategy. It’s a “big picture” view of the business that involves determining which product or service markets to compete in, as well as which geographic locations to operate in. Corporate strategy involves making strategic decisions regarding a company’s broad scope and direction, as well as how its many business segments collaborate to achieve specific objectives. Corporate strategies are often designed to assist a company produce above-average earnings and increasing shareholder value. A multi-business firm’s overall challenges are addressed through corporate strategy.